Considered as one of the most important events in the world tourism calendar, Sri Lanka has been listed as one of the five 'Newly Emerging Travel Powerhouses' in this publication for 2012.

The countries are Mexico, Malaysia, Indonesia and Argentina.

This annual report is a mirror and highlights world travel trends and insights, with emphasis on the UK market and this listing would go a long way to help promote Sri Lanka tourism.

It is important that Sri Lankan hoteliers take note of these findings and strategically develop and position their product and service offerings accordingly, in relation to the competition, to capitalize on these trends.

The three key factors highlighted for Sri Lanka were, re-emerging after the civil war, investing in infrastructure and beauty of destination.

This report was an important and prestigious publication which was referred to by many professionals in the industry world over, in making their strategic plans for the forthcoming year.